Digital · Healthcare

There’s a Digital Pig Headed for Your Python

If you still think of “senior citizens” as a group mired in an analog mindset, think again.  Within five years many of those who will fit the definition of “seniors” are going to start looking like “millennials”.  That’s because the leading edge of the Baby Boom, the 76 million people in the US born between… Continue reading There’s a Digital Pig Headed for Your Python

Digital

Google search results just got more interesting for desktops

Have you noticed a sudden change with Google search results lately?  The Google SERP (Search Engine Results Page) will no longer show text based PPC (pay per click) on the right side of the page anymore.  This is something Google has been testing (some say since 2010) for a while now and it appears to… Continue reading Google search results just got more interesting for desktops

Healthcare

Member engagement or member experience- what comes first?

Boosting member experience and designing a winning member engagement is a common challenge for all health plans in today’s world.  The plans are always challenged to design effective Omni-Channel communication with their members.  From member on-boarding to AEP (Annual Enrollment Period) the timeline is very short to create a long term member engagement. It is… Continue reading Member engagement or member experience- what comes first?